WEGA

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 'WEGA ' (pronounced vega) was a pioneering Germany audio/video manufacturer, manufacturing some of Germany's earliest radio sets. In 1975, it was acquired by Sony Corporation, at this point, they were known throughout Europe for stylish and high-quality stereo equipment. The WEGA brand was phased out by Sony during the early 1990s. After that, in 1996, Sony released a television line called  'FD Trinitron WEGA ', a flat-screen television with side-mounted speakers and a silver cabinet. At its release, the television was considered revolutionary in its performance and minimalist design; the WEGA was a success in the marketplace to the point that almost every flat-screen Cathode ray tube television has copied its design. Sony marketing materials for the television state that the  'FD Trinitron WEGA ' was named after the main star in the Lyra constellation, and make no reference to the original WEGA firm, although many products sold by WEGA after its acquisition by Sony shared much design language with the television, notably the rather minimalist styling and silver metallic finish. Although not publically denied or confirmed by Sony, it is quite likely that the WEGA brand was an influence on its name, perhaps due to the design or a previous intention to sell the television as a WEGA.

This article is licensed under the GNU Free Documentation License.It uses material from the Wikipedia article "WEGA" (click for full Wikipedia text) Hide